Brooks, who previously served as Executive Vice President, Team Marketing & Business Operations (TMBO), has overseen the TMBO department since 2013. Browse our online application for MLB, NBA, NFL, NHL, EPL, or MLS player contracts, salaries, transactions, and more. It took arguably too long to come up with a model, but it has worked. Brooks also advises teams via in-market visits and more than 20 annual workshops and training sessions, and oversees the leagues marketing relationships with strategic team partners, such as Ticketmaster. Amy is one of the most accomplished and innovative executives in sports, and this promotion is a recognition of her outstanding leadership, said Tatum. More. including through the NBA Launchpad program. Sign up to receive the latest updates and news from Sports Business Journal Events. It has been a source of pride for me to be part of this league because of our social impact. Brooks serves on the national board of directors for Positive Coaching Alliance, a nonprofit organization. Erik Roth: Everyone has a different definition of innovation. In her newly-created role as Chief Innovation Officer, Brooks will drive innovative decision-making and growth across the NBAs business through the development and execution of new ideas and initiatives. and the leagues first-ever Chief Innovation Officer. How long did it take to develop that? Amy Brooks Nationality: United States Current Team: N/A Job Title: Executive Vice President, Team Marketing & Business Operations Change staff? As President, Team Marketing & Business Operations (TMBO) and Chief Innovation Officer at the NBA, Amy Brooks drives innovative decision-making and growth across the leagues business through the development and execution of new ideas and initiatives, and collaborates with the NBAs senior leadership on setting the leagues global strategic priorities. Brooks has earned numerous industry accolades, including recognitions by SportsBusiness Journal (Forty Under 40) and Forbes (Top 10 Most Powerful Women in Sports). Since joining TMBO in 2007, Brooks has helped drive results across all leagues, including numerous records for attendance, ticket revenue and sponsorship revenue. Chief innovation officer Amy Brookss job is to lead that push, whether that means changing the shot clock, tweaking the playoff format or, yes, finding new ways to make the NBA and its partners even more money. Previously, she was a product manager at Sun Microsystems. Tell us about the jersey patch, which one could argue is an innovation that extends your business model. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. Brooks received her M.B.A. from the Stanford Graduate School of Business. Projected Practical Cap Space: This is calculated by determining all guaranteed salaries + any dead cap from non-guaranteed salaries + estimated exercised and declined options + estimated retained cap holds and draft pool cap holds. Previously, Brooks served as the NBA's senior director of marketing partnerships. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. She oversees several functions for the league, including corporate strategy, data & analytics, consumer insights, and international strategy & operations. Erik Roth is a senior partner based in McKinseys Stamford, Connecticut, office. Amy Brooks: Fortunately, many of our owners and general managers have business experience in Africa, so we have leveraged that knowledge, plus we have a guiding subcommittee of owners. We also have local leadership there. Fifty-five players in our leagues were either born in Africa or have at least one parent from Africa, so we see the confluence of those factors as a huge opportunity. The COVID-19 pandemic forced the National Basketball Association (NBA) to develop new ways to engage with fans. As the Independent Director of Block Inc, the total compensation of Amy Brooks at Block Inc is $166,618. They did, and that created a blueprint for how we could work with governments, which we quickly shared with all our teams and before you knew it, the majority of our arenas were serving as polling places. This information is derived from proxy statements filed for the 2019 fiscal year.. Amy Brooks is president of team marketing and business operations and chief innovation officer of the National Basketball Association. In a normal arena, if a fan misbehaves, you kick them out, but what does misbehaving mean in this context? In the short term, it starts with profile and anthropometric and agility metrics. Brooks is also responsible for growing NBA, WNBA, NBA G League and NBA 2K League team profitability through strategic consulting on all aspects of business operations, including ticket and sponsorship sales, marketing, digital, customer retention, arena operations, staffing, analytics and expense control. Amy Brooks: Again, its about influencing change. Erik Roth: Is there an example where you applied this formula and it did not work? Sign up Erik Roth: That innovation seems consistent with your business model. Erik Roth: We should talk about the nonfungible tokens (NFTs), given all the excitement that technology has brought to the NBA. says Brooks, 45, whose title also includes president of team marketing and business operations. She oversees several functions for the, league, including corporate strategy, data & analytics, consumer insights, and, As the head of TMBO, Brooks directs the NBAs team business functions that help the, NBA and its affiliate league teams increase revenue, build popularity, and innovate on, all business aspects, including ticket and partnership sales, marketing, digital, customer. Erik Roth: So is your biggest role collecting ideas, creating a playbook, and then showing everyone a new way forward? A look at the calculated cash earnings for Brook Lopez, including any upcoming years. Nevertheless, we were able to have players families right behind them, to bring in fans from other countries, and to test new camera angles. We had a rail camera running along the sideline and still do in our broadcasts today, so fans get the same view as someone sitting courtside. We scouted our first player from Indonesia, who recently joined our NBA Global Academy, via this technology. Learn how to enable JavaScript in your web browser. Atlanta Hawks Current Contracts Salaries by Year Positional Spending 2022-2023 Salary Cap 2023 Free Agents Transactions Boston Celtics Current Contracts Salaries by Year Positional Spending Select the first team from the drop down menu. Amy Brooks is the NBAs President of Team Marketing & Business Operations (TMBO). She also has been recognized by. Her leadership helped the NBA set, all-time attendance and sellout records and created new growth initiatives such as the, Jersey Patch Sponsorship Program and International Team, has been a key contributor to many of the leagues new initiatives, including the, blockchain NFT collectibles venture NBA Top Shot, the Play-In Tournament, and the. Learn how to enable JavaScript in your web browser. We need more men supporting the WNBA. What teams should be involved? Before that she was a product manager at Sun Microsystems. Select the third team from the drop down menu. The NBA has become known as the league most willing to innovateand top exec Amy Brooks is leading the charge. 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How good is the broadcast? And its your opportunity to hear the issues and trends that are top-of-mind for a cross-section of leading sports executives and personalities, who will also offer their point of view on the most pressing items in sports business. In Sacramento, fans can crowd-source the temperature in their seating areas to adjust the A/C or heat, while in Milwaukee, jersey patch sponsor Harley-Davidson added a vroom sound within the app for fans to hold up during games. recognized as one of Time Magazines 100 Most Influential Companies and as Fast. Amy Brooks is 45, she's been the Independent Director of Block Inc since 2019. We had to be patient. What format should we adopt? Charlotte Jones Anderson, Executive Vice President & Chief Brand Officer, Dallas Cowboys, Amy Brooks, President, Team Marketing and Business Operations & Chief Innovation Officer, NBA, Burke Magnus, Executive Vice President, Programming and Scheduling, ESPN, Larry Scott, Commissioner, Pac-12 Conference, Jared Smith, President, Ticketmaster North America, Amy Trask, Football Analyst, CBS Sports and CBS Sports Network; Chairman, BIG3, Moderator: Abraham Madkour, Executive Editor, SportsBusiness Daily/Journal, Brooks received her M.B.A. from the Stanford Graduate School of Business. Because we respect your right to privacy, you can choose not to allow some types of cookies. Over the last 7 years, insiders at Block Inc have traded over $2,365,259,635 worth of Block Inc stock and bought 750,000 units worth $6,750,000 You can listen to the full episode on your preferred podcast platform. Interestingly, two-thirds of these team partners had never partnered with the NBA before and two-thirds were global, so we were helping those companies grow their brands while they were helping the NBA grow our brand globally. She also has been recognized by SportsBusiness Journal. They will want food delivered quickly and hot. Amy Brooks made $166,618 in total compensation as Director at Square Inc in 2019.$0 was received as Total Cash, $166,618 was received as Equity and $0 was received as Pension and other forms of compensation. There are 15 executives at Block Inc getting paid more, with Amrita Ahuja having the highest compensation of $13,081,500. You can use data or examples to convince people about what is working in the market or what other industries are doing. Amy Brooks: We spend a lot of time doing workshops with our teams. In her role as Chief Innovation Officer, she leads the NBAs Global Strategy &, Innovation group that develops and executes new ideas and initiatives, collaborates, with NBA senior leadership on setting global strategic priorities and delivers data, insights to enable fan and business growth. The NBA's embrace of, in Brooks's words, its young, diverse and global fan base has allowed her to tinker with tradition and explore novel approachesas opposed to, say, the NFL, which has limited appeal beyond the U.S. and has been slower to embrace social media. For my kids who are 10 and 12 years old, it gamifies dribbling. Brooks received her M.B.A. from the Stanford Graduate School of Business. In the past, we had 16 teams make the playoffs, but in the Bubble we tested a tournament for teams that did not make it into the top 16. How can innovation help bring people together to address some of the big social issues we are facing? A native of Sacramento, Calif., Brooks lives in Darien, Conn. with her husband and two daughters. Are there partnerships around the building? By Amy Lamare on . We see the possibilities here as essentially creating the LinkedIn for elite basketball, says Brooks. You can use data or examples to convince people about what is working in the market or what other industries are doing. She also has been recognized by SportsBusiness Journal (Forty Under 40) and Forbes (Most Powerful Women in Sports). Sellers use Square to reach buyers online and in-person, manage their business, and access financing. Brooks. NBA chief innovation officer Amy Brooks says this is a tool to help democratize the process of trying to be an elite basketball player. She is an extraordinarily valuable resource to our teams and the league office, and she will be instrumental in our efforts to drive transformative business growth on a global basis.. * earnings may include deduction of original cashed earned due to shortened season. 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